Luma Dream Brief
The Luma Dream Brief is the world's largest AI video advertising competition. Bring your best unmade advertising concept to life using Luma AI and compete for a $1,000,000 grand prize. No client, no approvals — just your creative vision powered by AI.
$1M Grand Prize
The Luma Dream Brief awards one million dollars to the most compelling AI-generated advertisement. This is the largest prize pool ever offered for an AI video competition.
Luma AI Video Tools
Luma Dream Brief participants get access to Luma AI's state-of-the-art text-to-video and image-to-video generation tools to create professional advertising content.
Total Creative Freedom
No client briefs, no corporate approvals, no creative restrictions. The Luma Dream Brief is your chance to bring that one idea you've always wanted to produce to life.
Global Competition
The Luma Dream Brief is open to creators, filmmakers, designers, and advertisers worldwide. Anyone with an idea and access to Luma AI can submit an entry.
What Is the Luma Dream Brief?
The Luma Dream Brief is an unprecedented AI video competition launched by Luma Labs, the company behind some of the most advanced AI video generation technology available today. With a staggering $1 million grand prize, the Luma Dream Brief challenges creators around the world to produce their best unmade advertising concept using Luma AI's powerful video generation platform.
Unlike traditional advertising competitions that require agency backing, brand partnerships, or production budgets, the Luma Dream Brief levels the playing field entirely. Whether you're a seasoned creative director at a major agency or an independent filmmaker working from your bedroom, the Luma Dream Brief gives everyone an equal opportunity to showcase their creative vision. The only requirement is that your entry must be created using Luma AI's tools.
The concept behind the Luma Dream Brief is simple yet revolutionary: every creative professional has that one idea they've never been able to produce — the dream brief. Maybe it was too expensive, too unconventional, or the client said no. Now, with Luma AI's text-to-video and image-to-video capabilities, those ideas can finally come to life. The Luma Dream Brief transforms the limitations of traditional production into a canvas of unlimited possibility.
Luma Dream Brief Competition Details
Everything you need to know about entering the Luma Dream Brief
Who Can Enter
The Luma Dream Brief is open to all creators globally — individual artists, agency teams, filmmakers, students, and anyone with a creative idea. There are no geographic restrictions or professional requirements to enter the Luma Dream Brief competition.
Submission Format
Entries to the Luma Dream Brief must be AI-generated video advertisements created using Luma AI tools. Submissions should showcase a complete advertising concept, including a clear brand idea, narrative, and visual execution powered by Luma AI's generation capabilities.
Judging Criteria
Luma Dream Brief entries are evaluated on creative originality, storytelling quality, effective use of Luma AI technology, and overall production value. The judges look for entries that push the boundaries of what AI-generated advertising can achieve.
Prize Breakdown
The Luma Dream Brief features a total prize pool of $1,000,000. The grand prize winner receives the full award, with the potential for additional recognition categories. Check the official Luma Dream Brief page for the latest prize structure details.
How to Enter the Luma Dream Brief
Follow these four steps to submit your Luma Dream Brief entry and compete for $1 million
Develop Your Dream Brief
Think of that advertising concept you've always wanted to create but never had the chance. The Luma Dream Brief is built for those unrealized ideas — the campaigns that were too bold, too creative, or simply never got the green light. Your dream brief is waiting.
Create with Luma AI
Use Luma AI's advanced video generation tools to bring your Luma Dream Brief concept to life. Leverage text-to-video, image-to-video, camera control, style transfer, and motion brush features to craft a polished, professional AI-generated advertisement.
Submit Your Entry
Upload your completed Luma Dream Brief entry through the official submission portal. Make sure your video meets the format requirements and showcases your creative vision at its best. Double-check all details before the submission deadline.
Win $1 Million
The best Luma Dream Brief entry wins the $1,000,000 grand prize. Winners are selected by an expert panel of judges from the advertising, film, and AI industries. Your dream idea could become the most awarded AI advertisement in history.
Luma AI Tools for Your Dream Brief
Luma AI provides a complete suite of AI video generation tools to help you create your Luma Dream Brief submission. Here are the key capabilities available to all participants.
Text to Video — Transform your written concept into stunning visual footage
Image to Video — Animate still images into cinematic video sequences
Camera Control — Direct precise camera movements and angles in your scenes
Style Transfer — Apply any visual aesthetic or artistic style to your footage
Motion Brush — Control specific elements and movements within your video
Extend Video — Seamlessly extend clips to create longer, flowing sequences
Tips for Winning the Luma Dream Brief
Maximize your chances in the Luma Dream Brief competition with these expert strategies
Lead with Story, Not Technology
The most successful Luma Dream Brief entries will be those that tell a compelling story. Judges want to see a brilliant advertising idea first, with Luma AI technology enhancing the execution. Don't let the AI be the star — let your concept shine through the technology.
Iterate and Refine Your Output
Don't submit your first generation. The best Luma Dream Brief entries will come from creators who experiment with multiple prompts, adjust camera angles, try different styles, and iterate until every frame matches their vision. Luma AI's tools reward patience and experimentation.
Be Bold and Unconventional
The Luma Dream Brief is specifically designed for ideas that wouldn't survive a traditional approval process. This is your chance to go wild. Create the ad that no brand would ever approve but everyone would remember. The more original and daring your Luma Dream Brief entry, the better.
Create a Complete Brand Experience
Think beyond just a video clip. The strongest Luma Dream Brief submissions will present a fully realized advertising concept — with a clear brand identity, target audience, emotional arc, and a memorable tagline. Treat your entry as if it were a real campaign pitch.
Why You Should Enter the Luma Dream Brief
Beyond the $1 million prize, the Luma Dream Brief offers unique opportunities for creative professionals at every level
Massive Global Exposure
The Luma Dream Brief has attracted attention from major advertising agencies, tech companies, and media outlets worldwide. Winning entries — and even standout submissions — will be seen by industry leaders, potential clients, and millions of viewers across social media platforms.
Industry Recognition & Career Growth
Being recognized in the Luma Dream Brief establishes you as a pioneer at the intersection of AI and advertising. Top Luma Dream Brief entrants gain credibility that opens doors to agency partnerships, brand collaborations, speaking engagements, and leadership roles in the emerging AI creative industry.
Push the Boundaries of AI Creativity
The Luma Dream Brief is more than a competition — it's a movement. By participating, you join a global community of forward-thinking creators who are defining what AI-generated advertising can become. Your Luma Dream Brief entry contributes to the evolution of the entire creative industry.
Build a Cutting-Edge Portfolio
Whether you win or not, your Luma Dream Brief submission becomes a powerful portfolio piece. It demonstrates your ability to work with AI tools, think conceptually, and produce professional-quality advertising content — skills that are increasingly in demand across every creative industry.
Frequently Asked Questions About the Luma Dream Brief
Everything creators need to know about entering the Luma Dream Brief competition
Ready to Submit Your Luma Dream Brief?
Your dream advertising idea has been waiting for this moment. The Luma Dream Brief is your chance to bring it to life with Luma AI and compete for $1,000,000. Don't let your best idea stay unmade — enter the Luma Dream Brief today.
Enter the Luma Dream BriefWhat Filmmakers Say About Kubrix
Hear from creators who've elevated their video production to cinema-quality
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Kubrix's world model capabilities are revolutionary! We integrated it into our video generation platform and the results are mind-blowing. The model's understanding of spatial relationships and physics makes our generated videos incredibly realistic and coherent.
Michael Chen, AI Research Lead
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The video generation quality with Kubrix is unmatched. We've reduced our production time by 80% while maintaining cinematic quality. The model's ability to generate consistent video sequences from simple prompts is game-changing for our content creation workflow.
Sarah Johnson, Creative Director
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Kubrix represents a new frontier for world models. Its powerful video generation capabilities have transformed how we approach content creation. The model's understanding of 3D space and temporal consistency is simply extraordinary.
David Park, Product Manager
From Concept to Cinema-Quality Video
Whether you're crafting marketing masterpieces or educational content, Kubrix delivers Kubrick-level attention to detail—complete with synchronized audio, dialogue, and atmospheric sound design. Every video feels like a scene from a professional film.
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Kubrix enables rapid creation of promotional videos, product demos, and brand content. Generate high-quality marketing videos in seconds with Kubrix's AI-powered text-to-video and image-to-video capabilities. Perfect for social media campaigns, product launches, and brand storytelling. Kubrix revolutionizes marketing video creation.
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Kubrix produces professional business videos including presentations, company updates, and corporate communications. Create polished corporate content with Kubrix's AI enhancement and style customization features. Ideal for businesses, startups, and corporate communications. Kubrix elevates corporate video production.
Frequently Asked Questions
Everything you need to know about creating cinema-quality AI videos with Kubrix.
What technical knowledge do I need to use this platform?
Kubrix is an AI-friendly platform that caters to all skill levels. If you're new to programming, you can leverage AI-assisted development to implement your requirements. For developers familiar with React and Next.js, you'll find Kubrix particularly intuitive. We provide comprehensive documentation and examples - reviewing these resources first will significantly enhance your Kubrix development experience.
Is technical support included with purchase?
Absolutely! Technical support is included with all Kubrix versions. Pro users receive 24/7 email support, while Enterprise customers benefit from dedicated one-on-one support with our Kubrix technical team.
Does the platform include all features shown in the demo?
Yes, every feature showcased in our Kubrix demo is fully implemented and production-ready in the Kubrix platform. If you have specific feature requests, our Kubrix team is open to discussing potential additions to future releases.
Does the platform support subscription billing?
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Is multilingual support available?
Yes, Kubrix comes with built-in internationalization support. The Kubrix platform includes English, Chinese, and Japanese out of the box, and you can easily extend Kubrix to support additional languages as needed.
How do I manage pricing plans?
This is one of Kubrix's standout features. You can manage Kubrix pricing plans directly through the Dashboard, including creating, editing, and removing pricing tiers. The Kubrix platform includes AI-powered translation capabilities, eliminating the need for manual language file configuration.
What AI Video generation capabilities are built into the platform?
Kubrix comes with integrated AI Video generation features including text-to-video, image-to-video, and advanced video generation with custom prompts. Kubrix is designed to seamlessly integrate with leading AI Video generation providers including Runway, Pika Labs, Stable Video Diffusion, and more, enabling you to easily build AI-powered video applications with Kubrix.
Create Cinema-Quality Videos with AI
Join thousands of creators using Kubrix to produce Kubrick-quality videos. Master-level composition, professional color grading, and native audio—all powered by cutting-edge AI. Your vision deserves cinema-quality execution.
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